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The most common problems with CRM data (and how to fix them)

May 14, 2024

Customer Relationship Management (CRM) systems are invaluable tools for businesses to manage interactions with current and potential customers. However, like any system that relies on data, CRM databases can encounter various issues. Here are some of the most common problems with CRM data: Data Inaccuracy: Inaccurate or outdated data is a prevalent issue in CRM systems. This can occur due to…

Better understand your customers

April 17, 2024

To build a strong business, it’s crucial to grasp the needs and expectations of those you serve, often referred to as your customers. It’s important to recognize that while our ideas might be promising, they may not necessarily align with the visions or requirements of others. Our role is to support the development of their vision and gain insight into…